New platforms from Disney and Apple, along with HBO Max and Peacock coming in 2020, put the lie to the notion that scripted programming will top out anytime soon.
Since Nov. 1, a half-dozen scripted series have premiered on streaming platforms that did not exist a year ago — or even on Oct. 31.In 2020, two more big services, WarnerMedia's HBO Max and Comcast's Peacock, will launch in people's living rooms , while Disney+ and Apple TV+ will ramp up their releases of original material.
When FX chief John Landgraf coined the term "Peak TV" in August 2015, Netflix, Hulu and Amazon were the major streaming players and ad-supported cable was on its way to a record number of scripted shows in a calendar year . "My sense is that 2015 or 2016 will represent peak TV in America,", "and that we'll begin to see declines coming the year after that and beyond.
That … has not happened. Some cable outlets have indeed pulled back on scripted programming since then — basic cable channels aired 144 scripted shows in 2018, down 23 percent from 2015. YouTube entered and then largely exited the scripted business over the same time period. But in 2017, the number of scripted series grew to 487 from 455 the previous year.
But as HBO Max and Peacock loom and Apple and Disney continue to add to their rosters, the peak of Peak TV is poised to make another leap. has announced a half-dozen originals that are set to premiere in 2020, and it's possible that either of its first two shows (
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