The network remains behind the show despite modest linear ratings, and is looking to non-traditional measures for signs of growth.
The American version of the British reality hit has drawn consistently mediocre ratings for CBS through its first three weeks. It's not for lack of visibility: The network mounted a big promotional push for the series. But in same-day Nielsen numbers,averaging a modest 0.5 rating in the adults 18-49 demographic and about 2.25 million viewers per night. The show's demo rating is tied for 19th among 23 unscripted shows on the big four broadcast networks that have aired this summer.
The network has remained behind the show despite the soft ratings and stuck with airing it every weeknight. 's] were a little higher? Sure we do," CBS Entertainment president Kelly Kahl told. "But we never underestimated how hard it was going to be to speak to an audience that, frankly, doesn't watch CBS on a regular basis. I think we feel like we're making progress in that area, and we'll see over this next week and a half how well we do.
Kahl also noted that the July 25 episode drew the most audience votes for the show to date, a sign that, as he put it, "the audience is learning how to play along."
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