The largest market for Turkish shows used to be the Middle East. Now, after being banned in several regions, Latin America is filling the gap
When the Turkish soap opera “1001 Nights”, loosely based on the classic collection of Middle Eastern folk tales, first aired on Chileanin 2014, it broke viewing records. Mega, the ailing broadcaster that bought the rights, was the only channel to make a profit that year. It has bought the rights to 26 other Turkish shows since then, and remains one of the country’s most popular channels.
The largest market for Turkish shows used to be the Middle East. But recently Egypt, the United Arab Emirates and Saudi Arabia have boycotted or banned Turkish shows because of the country’s embrace of the Muslim Brotherhood and its support for Qatar . Latin America has filled the gap. Turkish production companies say that a third of revenue from foreign sales comes from there, more than any other region. Somewhat conservative themes resonate with many Latin Americans.
From Ecuador to Mexico, prime-time slots are now filled by Turkish shows. “Kara Para Ask” counts Lionel Messi, an Argentinian footballer, as a fan. In 2018 Venezuela’s dictator, Nicolás Maduro, visited the set of “Dirilis: Ertugrul” , where he tried his hand at blacksmithing, wore a traditional hat, and is said to have compared himself to the show’s hero, the father of the founder of the Ottoman Empire.of a certain age.
It also helps that, in contrast to Turkey, where dramas are shown once a week and can run for over two hours, in Latin America these shows are chopped up into shorter chunks. This makes them far easier to watch; it also helps boost the ratings of thebesosThis article appeared in the The Americas section of the print edition under the headline "1001 episodes"
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