Tubi plans to release more than 100 original titles in the next 12 months. Tubi’s new programming will include entries in the Black Cinema, thriller, horror, sci-fi, romance, documentary and adult animation genres. Those originals will join the 40,000+ premium movie and television titles that make Tubi’s library the largest in free ad-supported streaming.
The other big theme of Tubi’s NewFront presentation: the exponential growth the streamer has enjoyed recently.
Numbers-wise, Tubi highlighted its 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021. According to a press release, "With an average viewer 16+ years younger than non-streamers, Tubi’s audience is nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.
"Tubi’s approach of personalization allows for content for every community, and our record growth shows it’s working," said Mark Rotblat, Chief Revenue Officer at Tubi. "We’re doubling down on this approach while delivering our brand partners transparency and an opportunity to reach incremental, diverse and highly engaged consumers."
Tubi’s other plans include continuing to "maximize synergy throughout the FOX portfolio – including co-productions with Emmy Award-winning animation studio Bento Box Entertainment and MarVista Entertainment, as well as monthly documentaries and specials from FOX Alternative Entertainment and TMZ, respectively."
Tubi will also "expand its linear offerings to complement the platform’s current lineup of more than 100 sports and local news channels." Users can expect that channels for FOX Entertainment’s "The Masked Singer," TMZ and Studio Ramsay Global’sTubi originals, streaming for freeThe Freak Brothers find themselves behind bars in this clip from the premiere
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