Tteokbokki takeover: America’s next obsession is a Korean street-food staple

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Tteokbokki takeover: America’s next obsession is a Korean street-food staple
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Tteokbokki are the spicy rice cakes of your dreams.

“I think that is a rite of passage that many Korean Americans have. As a result, its popularity kind of exploded. It’s certainly exploded in my own blog,” Molinaro said. “People would print out that recipe and take it to the Korean grocery store and say, ‘I want to make this.’”

Korean food has long been gaining awareness with Western audiences. Bibimbap was an early Goop — and Gwyneth Paltrow’s — favoritein 2009. Korean barbeque joints in urban areas regularly command long lines. But the proliferation of Korean entertainment — much of which features critical plot lines hinging on eating — has helped accelerate interest in dishes beyond Korean fried chicken and K-Bbq. And Netflix has turned Korean food shows and dramas into global sensations.

Yumi Yang pulls tteokbokki rice cakes apart before they are chopped up at San Su Jang rice cake shop in Los Angeles, on Feb. 7, 1997.“Recently the boom of Korean music, K-pop, Korean dramas, Korean movies, and anything Korean culture has become a lot more popular and now accepted as something hip and cool and something to try out,” said Hooni Kim, the first chef to receive a Michelin star for Korean cuisine.

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