In your first or second years in business, you might not make money, but if you see the potential in the industry, and trust what you’re selling, have patience. - cc: bmoskwa pergorooff founderinterview startupadvice
“When you start your business, for the first year you might not make money. For the second year you might not make money. But if you see the potential in the industry, and you trust what you’re selling, you have to have patience and not give up.”, a trend-setting vendor in the field of motorized, retractable pergolas and awnings. These words capture his strategy for catapulting his company to incredible heights, on many different levels.
The inspiration came from Europe, where this concept had just gotten established roughly a decade before he made his move to bring this style of shelter to the United States, back in 2016. Even though he saw the incredible potential of growing this new market, its novelty materialized in confusion and apprehension with banks, outside investors, partners, and even mentors.
He was able to establish a manufacturing facility in Santa Clara, California. This gave him a crucial foundation in the United States and circumvented the long shipping times from the original factory in Turkey. He procured four showrooms in different states, providing a fantastic vehicle for educating new customers and illustrating the high quality of the products offered.