Downtown comedy club FalloutComedy celebrates its fifth anniversary by looking to the future.
A small theatre is much more than the sum of its nightly performances or its improv and sketch class offerings. A small theatre is a vibe, and Fallout Theater has its own, distinctive vibe.
Friedrich is armed with so much talent and experience. She served as artistic director at Houston's Station Theater, and after moving to Austin in 2013 she was New Movement's conservatory director for several years. She's taught countless improv classes, was a longtime member of Fallout's flagship Garage troupe, and is an established stand-up comic. Layer that talent and experience with longtime friendships with the Fallout Theater co-owners and that spells trust.
What's easily recognizable is that Fallout is a destination for sketch and improv performances and classes, and a hotbed of experimentation like Exploraphoria, which operates under a"free to fail" mentality. Now that show's creator Garrett Buss and LaRotta are leading the charge in innovation with the newly launched Fallout Theater podcast studio. Yet there's also consistency to help that all-important vibe.
Friedrich's own full-time job title is product marketing manager, and her expertise in marketing is exactly where she hopes to make an immediate impact. She and Brand Director Ashlee Jordan Pryor-Pitluk have already discussed Fallout's website and – *gasp* – data analytics! Segovia gave credit to Friedrich for"already finding a dozen small ways [Fallout] can improve.
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