The White House doesn't have a single legal or political strategy to fight impeachment — leaving an unpredictable and impulsive Trump to try to control the narrative himself
President Donald Trump has boasted, bullied, bragged, charmed and even lied his way through his first three years as America’s first Twitter president.
“This is a lot different than doing ‘Low Energy Jeb.’ When it does not involve smearing and innuendo, and it does not play solely on people’s emotions, then he is in trouble,” said Timothy O’Brien, author of the biography “TrumpNation: The Art of Being the Donald.” “He doesn’t argue well when there is an obvious fact pattern at play. That is his Achilles’ heel.”
While Trump has held significantly fewer White House news conferences than Presidents Barack Obama, Bill Clinton, George W. Bush, George H. W. Bush and Ronald Reagan, he has spoken directly and off-the-cuff to reporters with much greater frequency, according to research by Martha Joynt Kumar, director of the White House transition project and longtime student of presidential communication.
Trump allies see it all as evidence of the president bringing his communication prowess to Washington. “He already had many of these skills having spent the last four decades living on the front page of New York City newspapers and tabloids,” said Jason Miller, chief spokesman for the Trump campaign during the fall of 2016. “He has very clearly figured out how the D.C. media game works, as far as the timing of stories, and what influences news cycles.
Lately, the White House has been trying to play up its policy work as Trump comes across as a man consumed by impeachment. He is scheduled to give a talk about the state of the economy at the Economic Club of New York on Tuesday, and last week, he hosted a ceremony at the White House to show off Republicans’ historic record of confirming conservative judges.
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