Trump Media’s trading debut this week gave Donald Trump’s biggest fans a way to show their support with their wallets, albeit in a seriously risky way that few financial advisers would endorse.
Naturally, Trump’s detractors may be keen to take the opposite side of that bet by setting up a short position, a.k.a. a wager that the stock’s value will fall. The short bet might look appealing on paper. After all, Trump Media, the parent company of the fledgling right-wing platform Truth Social, brings in little revenue, posts zero profit and has given no indication it has a path to profitability that would justify its current $9 billion market valuation.
But if the stock price keeps going up, there’s no limit to the amount you’d have to pay to replace the borrowed shares. “There is huuuuge conviction on the short-side that there will be a significant decline in its stock price in the short term,” wrote Ihor Dusaniwsky, S3’s managing director of predictive analytics. “But…long shareholders have a much different and much more positive view” on Trump Media. Bottom line: Trump Media, trading under the ticker DJT, is a classic meme stock .
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