Donald Trump has poured hundreds of thousands of dollars into ad spending on social media platforms, far outspending his top primary challengers as he seeks to capitalize on the news coverage surrounding his criminal indictment.
Trump significantly ramped up advertising on sites such as Facebook and Google in the weeks leading up to his indictment, spending roughly $258,000 between March 19 and April 7, according to data collected by Bully Pulpit Interactive. That’s a significant increase from the $8,000 spent in the three weeks preceding that time period.The ad spending puts Trump far ahead of likely rival Florida Gov.
A majority of the ads being bought by Trump push for donations to the former president’s campaign, with several using his criminal indictment and a fake mug shot to encourage donations. Trump has sought to use his possible criminal charges as campaign fodder, using footage from his arraignment in a series of political ads that were released last week.
“The only crime that I have committed is to fearlessly defend our nation from those who seek to destroy it,” he says in the ad. “And now, these radical Left lunatics want to interfere with our elections by using law enforcement.”
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