Donald Trump on Tuesday started promoting a line of pricey Bibles in a partnership with country music star Lee Greenwood, whose song “God Bless the U.S.A.” is omnipresent at the former president’s political rallies.
“All Americans need a Bible in their home, and I have many,” Trump said in a video on Truth Social announcing the business deal. “It’s my favorite book. It’s a lot of people’s favorite book,” he added. “Religion and Christianity are the biggest things missing from this country, and I truly believe that we need to bring them back,” he said. “It’s one of the biggest problems we have, that’s why our country’s going haywire, we’ve lost religion in our country.
It was not immediately clear how much money Trump and Greenwood stood to make off the promotion. The partnership comes at an especially turbulent moment for Trump’s finances. The presumptive Republican nominee has recently seen his net worth explode by billions of dollars, following a successful merger allowing his media company to publicly trade on the NASDAQ. But he can’t cash in on his stake in that company for months.
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