A travel influencer with 680K TikTok followers shares her 4-page media kit and strategies to get free hotel stays
, where she has about 18,000 followers. She believes the platform is more suited to her niche — users on Instagram are looking to be aspirational and find"escapes from reality," she told Insider.like Amazon, Netflix, and Dunkin', as well as a number of boutique hotels in Italy, Greece, and Florida.1. Really curate your content
"I was not sharing photos with my friends or of me doing random activities anymore," she said."I made sure to curate my feed based on my travel experiences, whether those travel experiences had been this year or multiple years ago. Having that look of a whole collection of beautiful travel images is a great start, especially on Instagram."
In her pitch emails, Seaberg includes how many images and videos the hotel will have the rights to and which platforms they will be published on. She also offers a dedicated post on her blog, content on Instagram stories, and reviews onThis strategy has been helpful in getting responses — which can be hard because hotel emails are usually generic.
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