With only a few weeks until Pride month, Rose Montoya has seen a downtick in sponsorship opportunities compared to last year.
Transgender influencer Rose Montoya has experienced a downtick in partnership opportunities after people boycotted Bud Light over its commemorative can sent to transgender influencer Dylan Mulvaney in April.she's received less than a dozen requests so far.
Transgender influencer Dylan Mulvaney's partnership with Bud Light has catapulted company partnerships into the limelight, and Rose Montoya, a Latinx transgender influencer, thinks the negative attention on Bud Light could be a possible explanation as to why some brands are rethinking partnerships leading up to Pride month.
Rose Montoya attends The Queerties 2023 Awards celebration at EDEN Sunset on February 28, 2023, in Los Angeles, California. Montoya has seen a downtick in sponsorship opportunities since the Bud Light boycott."What's wild is usually all of April and May I'm receiving dozens of emails from all sorts of brands large and small, networks, in-person speaking events, you name it," Montoya said.
Pride Month is lucrative for many LGBTQ+ influencers, according to Montoya. She said most queer creators make a third of their annual income during the month of June.
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