Crowds of shoppers bought hundreds of toys at the New Jersey Toys R Us on the weekend before Christmas, but the reborn Toys R Us probably made more money during a private visit by rapper 50 Cent.
A line of shoppers waiting to enter the Toys R Us store at Westfield Garden State Plaza in Paramus,On the last Saturday before Christmas, the Toys R Us store in a New Jersey mall was so crowded that by mid-morning parents and kids had to line up outside and wait their turn to enter the store.And every time the cashiers rang up a $19.99 Lego set, or a $14.99 Paw Patrol figure, or a $29.99 Melissa & Doug dollhouse, Toys R Us made $0.
It closed the store at 10 p.m. Friday night so rap star and entertainer 50 Cent and his son Sire could have a private Christmas shopping spree. Under the current business model, the only in-store sales Toys R Us makes money on are sales of Toys R Us branded merchandise, such as the Geoffrey mascot stuffed animals.
Ever since the New Jersey store opened the week before Thanksgiving, parents have been buying. Crowds and the lines waiting at the checkout counter surged during the week before Christmas, just as they typically did during at the old Toys R Us stores, which were the favorite choice of procrastinating parents.
James Zahn, senior editor of The Toy Book and The Toy Insider, said he was pleasantly surprised to see that the new Toys R Us stores have “a much deeper product assortment than the toy industry expected.” Consumers, however, Zahn said, may not understand the leasing model and wonder why other top brands and popular toys aren’t sold at the store.
MGA is selling L.O.L. Surprise and other toys in the stores, but Larian said he doesn’t like the manufacturer as retailer model. “We are either a manufacturer or retailer,” he said. “If we wanted to be a retailer, we wouldn’t need Toys R Us or any other retailers.”
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
50 Cent 'Shuts Down' Toys 'R' Us Store for 7-Year-Old Son Sire Before ChristmasSire's mother, Daphne Joy, shared numerous photos and videos from the shopping spree on Instagram
Baca lebih lajut »
50 Cent Reportedly Spends $100,000 to Rent Out Toys 'R' Us for SonThe rapper went all out for his son this Christmas.
Baca lebih lajut »
Police Dog Busted For Stealing Donated Toys In Adorable VideoBen Franklin finally got busted when toys started going missing.
Baca lebih lajut »
93-year-old WWII veteran brings Christmas joy to students by donating his handcrafted wooden toysEdward Higinbotham, a 93-year-old World War II veteran, makes wooden toys to donate to children in Fayette County, Pennsylvania, at Christmas.
Baca lebih lajut »
8 Toys Every Preschooler Would Be Thrilled To Get This Holiday SeasonIt's the holiday season, and if you're looking for great gifts for preschoolers, check out these toys!
Baca lebih lajut »