“The tariff comes at a particularly bad time, because September represents the peak holiday shipping month,' a DA Davidson analyst said.
on an additional $300 billion of Chinese goods, expected to be implemented September 1.
“All the companies have alluded to price increases,” she said. Weiser figures that with a 10% tariff, toymakers would only need to raise product prices by 5% in order to keep gross profit dollars unchanged; but gross margins would contract. Jefferies’ Stephanie Wissink agrees that the tariff timing is not ideal given upcoming holiday toy shipments.
“The majority of toys for holiday 2019 will be tariff impacted” and there’s a possibility for volumes to be hurt as a result, she said.Both analysts believe El Segundo-based Mattel may be more at risk than its toy-manufacturing peers.
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