“Retailers started pushing back on bigger packages and telling us that they want to dedicate more space on their shelves for lower price points,” Joshua Loerzel, co-owner of Sky Castle Toys told Th…
that they wouldn’t have enough product to sell, they have been focused this fall on clearing goods — including bigger, pricier items that didn’t arrive in time for the 2021 holidays. Some of the plans were already being laid last year, whenand larger toys took up too much space in containers that cost $20,000 to ship from Asia to the US.
These Mini Bratz dolls from MGA Entertainment cost $10 were introduced this year and are one third of the price of the original 11-inch Bratz dolls.Accordingly, most of Sky Castle Toys’ line-up for the holidays is in the $10-and-below category, Loerzel said. Those include DoodleJamz — squishy drawing pads that are filled with gel and sell for $9.99, versus a larger version priced at $25 when it was first introduced in June 2021.
“It looks like the first week of January in the stores right now,” Loerzel observed. “There are a lot of early price reductions that you wouldn’t ordinarily see until right after the holidays.” MGA Entertainment introduced 200 SKUs of small, inexpensive toys this holiday season compared to just 10 or 15 last year.This year, MGA’s original 11-inch Bratz doll turns 21 years old and a special birthday edition, “Girls Nite Out,” is selling for $36 at Target. Meanwhile, however, a new line of, two-inch Mini Bratz dolls also are selling for $9.88 on Amazon and Walmart and $9.99 at Target.
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