Toyota Motor Corp will ramp up its battery-electric offerings by focusing on its Lexus luxury brand, its incoming chief executive said on Monday, but the company will not deviate from a long held strategy of exploring other technologies.
will ramp up its battery-electric offerings by focusing on its Lexus luxury brand, its incoming chief executive said on Monday, but the company will not deviate from a long held strategy of exploring other technologies.
The comments from Koji Sato, who takes over as the head of the world largest automaker from April 1, come as the Toyota has pushed back against critics that have said it has been too slow to embrace battery-powered electric vehicles. Toyota, which popularised the hybrid technology of the Prius, has said that hybrids make better sense for many drivers, especially in markets where the infrastructure is not ready to support batteries. It has also championed hydrogen-powered cars as the future.He was quick to point out, however, that this was not a big change in strategy and that Toyota would continue to focus on pursuing a number of different technologies in its drive towards carbon-neutral vehicles.
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