Toyota has ended General Motors' 90-year stint as the US market's most popular manufacturer
Sales of GM vehicles dropped 13% to 2.2 million following a 43% drop in the final quarter, with the usually popular Chevrolet Silverado pick-up truck suffering a 30% drop in sales.Toyota’s success is believed to be attributed to its global supply-chain preparation and stockpiling before shortages gripped the automotive industry.
The Japanese firm, which was the top-seller in the UK in September 2021, maintained its orders and supplies when Covid-19 initially hit, whereas other manufacturers cancelled or reduced their supplies. Toyota says it will be difficult to maintain its position as number one in the US once supply-chain issues are resolved and expects competitors to regain ground.
“That is not our goal,” said Jack Hollis, senior vice-president of Toyota’s US sales division, on outselling GM. “Being number one is never a focus or priority,” Hollis added on a conference call to reporters, but maintained that the brand was “grateful.”
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