The telecast will be entirely animated, with the players' movements in sync with what is happening in real time on the field.
This handout from an animated video provided by ESPN shows a scene inside Andy’s Room that will be used for “Toy Story Funday Football."12:38 PM MST September 30, 2023
This is the second time this year ESPN has done an animated alternate broadcast using Disney characters. In March, it aired the “NHL Big City Greens Classic” during a game between the Washington Capitals and New York Rangers. “We looked at a lot of different concepts and then ultimately targeting ‘Toy Story’ because it resonates with older generations and kids together. It is also a way to promote and build awareness for the ESPN+ exclusive game," he said.
Pixar Animation Studios, which produces the “Toy Story” franchise, worked with ESPN to make sure things don’t stray too far from established storylines.
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