Swedish clothing brand Toteme is on a retail streak, and will be opening its first European flagship on Mount Street in London, according to industry sources.
Toteme was founded in 2014 by Elin Kling and Karl Lindman and is based in Stockholm. It specializes in season-less dressing and offers women’s ready-to-wear, shoes, bags and accessories at contemporary price points.The brand also has a freestanding store and a shop inside a department store in Stockholm; two stores in Shanghai, and one in Seoul. Bergdorf Goodman, Nordstrom, Selfridges, Harvey Nichols, Matches and Kirna Zabête are among its wholesale accounts.
There could be more units to come in the U.S. Last year, the company said the SoHo store was a first step, and that Los Angeles and San Francisco could be next.
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