Cameron Bailey and Joana Vicente open up about how they divide their duties, programming in the #MeToo era and why the festival is embracing the streaming age: 'We're platform agnostic.'
. In the 10 months that followed, she and Bailey, a former film critic who has been the fest's artist director since 2012, set out to put their stamp on the 44-year-old event, which will screen a total of 342 titles this year.
With Vicente focusing on the business side — last year the fest generated roughly $143 million for the local economy — and Bailey handling programming, the duo's first move was to embark on a "listening tour" in which they sat down with prominent industry figures to take the temperature of the film world. The next step was the addition of a number of "Tribute Galas" to honor the likes of Meryl Streep and Joaquin Phoenix.
One complaint about the fest is that it has been too front-loaded, making it hard for the industry and audiences to take in everything during the first weekend.It's impossible to see everything. But that's OK. Festivals are opportunities to make those kinds of choices. We want to provide that choice, but we don't want it to be so hectic that people feel overwhelmed.
Last year you said around 50 movies at Toronto found no distribution beyond the festival circuit. How is TIFF helping change that?While some of the films might not get distribution in North America, there are incredibly talented filmmakers who might get a job or their next project because of that film. And we have a good track record for discovery of international talent. Sometimes it might not be the film that sells, but you're helping to build those careers.
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