UPDATED, Monday AM: In what was the second lowest-grossing weekend at the summer box office, despite goosing admissions from Saturday’s National Cinema Day, Paramount/Skydance’s Top Gun…
for Saturday vs. box office stat org EntTelligence’sfrom last Saturday, per Comscore. What National Cinema Day did was suction most of the $ business out of Friday and displaced it to Saturday: EntTelligence reports that just under 1M people went to the movies on Friday. In addition the analytics org saw Saturday notching 6x more presales than Friday. Friday to Saturday business for all movies last weekend was +37% versusthis weekend over the last two days.
“The success of National Cinema Day was measured in patron count this past weekend. It was about bringing back audiences who were still concerned about the return to the theater, and for rewarding loyal moviegoers. Arguably, this is the first time there was a push foras opposed to seeing a particular movie. Collectively, the industry succeeded,” said EntTelligence Chief Strategy Officer Steve Buck.
“With National Cinema Day, we wanted to do something to celebrate moviegoing,” said Cinema Foundation president Jackie Brenneman in a statement. “This event outstripped our biggest expectations. The idea of the day was to thank moviegoers for an amazing summer, and now we have to thank them for this amazing day.”
However, the mind wonders if we’d get an even greater surge had we known about National Cinema Day earlier in the summer. Distribution sources say the Saturday during Labor Day weekend sans a major movie was an ideal day to pull this stunt off. I’m told ads for National Cinema Day were placed on connected TV , digital billboards, in-store digital, paid social media and Fandango.
I know that exhibition rolled up their sleeves, got hold of slews of advertising assets to get the word out on their social media handles and to their loyalty club members.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
LIST: San Diego theaters selling $4 movie tickets for National Cinema DayThe Cinema Foundation organized the effort, building upon last year's success. More than 3,000 locations around the country are participating.
Baca lebih lajut »
National Cinema Day Returns to U.K. in September With $3.75 TicketsAfter a hugely popular debut in 2022, National Cinema Day is coming again to the U.K. Over 630 venues have signed up to participate in the event on Sept. 2, offering tickets from £3 ($3.75) across …
Baca lebih lajut »
30,000 theaters across the U.S. take part in National Cinema DayThey are offering $4 tickets to see any movie, but you better hustle because they are only offered on Sunday. CBS New York's Jessica Moore reports.
Baca lebih lajut »
Tinseltown movie theatre closed as police disperse large crowds on National Cinema DayBREAKING: There is a large police presence outsideCinemark Tinseltown Rochester and IMAX on Buffalo Road, working to disperse large crowds.TheSeveral law enf
Baca lebih lajut »
Tinseltown movie theater evacuated on National Cinema Day due to disruptions by large crowBREAKING: There is a large police presence outsideCinemark Tinseltown Rochester and IMAX on Buffalo Road, working to disperse large crowds.TheSeveral law enf
Baca lebih lajut »
Tinseltown evacuated on National Cinema Day due to disruptions by large crowdsBREAKING: There is a large police presence outsideCinemark Tinseltown Rochester and IMAX on Buffalo Road, working to disperse large crowds.TheSeveral law enf
Baca lebih lajut »