Meet Eleanor Beaton, the Power + Presence + Position podcast host, who argues that building a business solely around revenue generation will set you up for frustration and stress.
Cash is the lifeblood of a business, and you can’t deny that you need sales coming in the door to generate that cash flow. However, sales are a part of the cycle and not the mainstay. Consistent 30 percent year-over-year revenue growth is ideal to strive for, and when you hit your desired business size, it’s time to slow growth.Having the ability to have your ideas heard and acted upon is an integral part of the business process.
The bottom is that not all women are looking to grow a billion-dollar business, but you don’t want to be written off as a lifestyle business either. However, whether you are creating a billion-dollar company or a six-figure business, you need to manage the finances in your business to stay in business. Beaton’s C.I.A. model teaches you to focus on the crucial elements of running your business.
To help other coaches in the industry cater to the needs of female business founders, Beaton will be introducing a new coaching certification program in the fall of 2022 to allow other coaches to learn the business model that she’s teaching others and implement that in their clients.
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