Tom Cruise reportedly took part in SAG-AFTRA negotiations about AI in June to speak to the union's concerns about the future of AI in Hollywood.
Zoomed into SAG-AFTRA negotiations about AI in June in the hopes of getting the Alliance of Motion Picture and Television Producers to understand the union’s concerns with the future of AI in Hollywood.
Cruise and the actors union pushed for new guidelines around the use of generative AI in film and television, reportedly focused on making sure that performers are properly compensated if their likeness is used by the technology, and that those likenesses can’t be used without proper consent. Any actor can request to join a SAG-AFTRA negotiation, and is permitted to join based on the guild’s discretion; perGetting the AMPTP to hear out concerns regarding AI wasn’t thestar’s only mission.
Alas, Cruise’s mere presence was not enough to persuade the AMPTP, leading to a SAG-AFTRA strike. The strike, which began on July 14, has led to an industry-wide production shutdown that has affected projects including Cruise’s forthcomingAs long as the strike continues, there’s also a moratorium on actors doing promotion or publicity for film and TV projects,hit theaters on July 12, the night the actors’ contracts with the studios and streamers expired.
At the negotiations in June, Cruise reportedly also asked SAG-AFTRA to consider allowing actors to promote their film and television projects during the strike, given the tenuous state of the movie theater industry postpandemic. A source close to Cruisehad wrapped, and that his request was not specifically tied to that film but rather about the power actors have in influencing box office results, in general.
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