.ThomBrowneNY's make-believe world came to life.
’s fantasy, everyone walks in a synchronized marching motion with the X-Acto knife precision of an army brigade. Everyone has very clear skin like beautiful, genetically engineered characters plucked from the filmThe designer’s make-believe world came to life yesterday when it plopped itself into the hectic tourist-crawling spot outside of Bergdorf Goodman that hugs Central Park. The performance, titled “The Officepeople,” was to celebrate the label’s womenswear release with Bergdorf Goodman.
The merge of the worlds, one chaotic—tourists, Nathan’s hot dog truck—and the other—suited, robotic Browneafiles—was jarring. Passersby lined around the entrance of Bergdorf’s where the bus pulled up, believing that a celebrity would exit. Thom Browne employees, dapper in their tailored garb, acted as security guards, pushing curious crowds to the edges of sidewalks to make way for the models.
The idea was thought up by Browne, who wanted to inject the eerie into the mundane by way of a fashion-show-meets-art-performance. And why not? It’s not groundbreaking news that almost every day, a label is newly carried by a department store, so why not make this moment entertaining? “How could you take the idea of something as mundane as a gray suit and show it interestingly, and even the idea of uniformity and show that in an interesting way?” said Browne.
The guerilla-style concept was indeed provoking, especially for those not familiar with the label. As the models stoically posed outside of Bergdorf’s, one young child in the crowd loudly asked his mother: “Why are they wearing skirts? Half of them are men.” Well, welcome to the Thom Browne universe. Welcome to the world, baby! It’s like nothing you’ve seen before.
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