To Build a Fanbase, China’s G.E.M. Releasing Trailblazing Spanish-Language Version of Album

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To Build a Fanbase, China’s G.E.M. Releasing Trailblazing Spanish-Language Version of Album
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The artist “wanted to do this, and we wanted to support her,” says Warner Music Group executive Simon Robson, about Revelación, out July 10.

, which Warner Music plans to release on July 10, will be the first Spanish-language album by a major Chinese music artist at any label . The experiment, the executive says, is quite indicative of what’s happening with music at the moment and just how impactful Spanish music is becoming.”

A devout Christian, the singer rose to fame in 2014 after appearing on the TV competition show, “I Am A Singer 2.” Her second-place finish boosted her popularity in mainland China. She also received a nomination for an MTV Europe Music Award for Best Mainland China & Hong Kong Act and in 2016 , the only Asian artist featured on the list. She composes songs in Cantonese and Mandarin, and also speaks English.

. Her album was a “direct dialogue between me and heaven,” she said. “I write letters to heaven, and they write back. This is what gradually gave shape to the concept behindWarner Music released two songs from the album every week — accompanied by videos — for seven weeks leading up to Sept. 22. G.E.M. began noticing that user-generated content and remakes of the song in local languages by Spanish-speaking content creators were appearing on social media platforms, particularly in South America.

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