Tito’s Latest Product Is an Empty Can

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Tito’s Latest Product Is an Empty Can
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Tito's latest product is an empty can for a good cause.

, a 16-ounce, double-steel-walled, insulated, refillable can with nothing in it but potential.

That’s right – for $20, you can be the proud owner of a can! While the idea behind the product, according to Taylor Berry, Tito’s Vice President of Brand Marketing, is to give consumers control over their own seltzers – indeed, you can put vodka and other mixers in there , the possibilities are endless.

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