An option to diversify your organization's fundraising is to follow the trends of the larger business world and dive into the endless possibilities of ecommerce - ecommerce ecommerce
. Organizations can use this option to get started with low overhead and to test out different products before making a larger investment. Not sure how to get started?How to Incorporate This into Your Current Organization
It can also be an opportunity to nurture your relationship with a current member or donor and everyone in between. Therefore it is important to make sure your store is easy to find, navigate, and share.The best place to start is to make sure that your store is connected with your website. Depending on the platforms you are using for the store and your website, there can be great variation in how this integration is set.
During the rest of the year, you can incorporate highlighted merchandise into your newsletters or other promotional emails.Think like a business. Sales and short-term promotions are a great way to drive more sales in a short period of time.Social media allows you to meet your audience where they are online. It also serves as a powerful word-of-mouth marketing tool, especially around end-of-year giving.
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