Tiny Roku Fends Off Amazon and Thrives by Selling Ads

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Tiny Roku Fends Off Amazon and Thrives by Selling Ads
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Meet the little company that manages to keep ahead of the tech giants in streaming video

The Los Gatos, Calif., firm has carved out a lucrative niche in the world of streaming video despite competing against tech giantsRoku Inc. is tiny compared with the tech and telecom giants spending billions to compete in the streaming-video world, but its stock has more than tripled since Christmas on the growing popularity of internet videos.

The Los Gatos, Calif., company, which started making set-top boxes more than a decade ago to stream Netflix movies, today has numerous content partners. The operating system that Roku licenses to smart-TV makers recently surpassed Samsung’s as the country’s top-selling smart-TV platform, according to research...

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