The new ads will run in Iowa, New Hampshire and South Carolina, as well as on cable TV
Sen. Tim Scott remains locked in a slow-moving fight with a handful of other candidates for the No. 3 spot in the GOP primary. | Charlie Neibergall/AP PhotoA super PAC aligned with Sen. Tim Scott is dropping $40 million in fall ad reservations, the largest buy of the presidential race so far.
The new television and digital advertisements are set to start running Sept. 7 — just after the super PAC’s $7 million summer ad campaign winds down — and will go through January. The television ads will run in the early nominating states of Iowa, New Hampshire and South Carolina — as well as on national cable networks — just as the primary debate season is underway.
“This initial ad reservation allows us to lock-in the best inventory, times and locations at the lowest cost for any outside group in the 2024 race,” said Rob Collins, a Republican strategist serving as co-chair of TIM PAC, in a statement to POLITICO. “As prices sky-rocket in the coming weeks, we will have a stable plan that will allow us to efficiently communicate our message, conduct a well-rounded campaign and better manage our cash.
To date, Scott and his allied super PAC have run a combined $7 million worth of television and digital advertisements, trailing only the super PACs of Donald Trump and Ron DeSantis, which have already dropped $20 million and $15.5 million, respectively, per AdImpact.
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