How a 28-year-old former fork lift driver used TikTok to build a multimillion-dollar business
But the path to becoming a multimillion-dollar business owner wasn't a straightforward one for as long as he can remember , Moore found himself at a difficult crossroads after college."I got in trouble because I was selling things I was not supposed to be selling," he tells Having a record made finding employment difficult. In 2014, at 24, Moore had secured a job at a warehouse as a forklift driver, but he was deeply unhappy.
In 2018, when Moore's boss screamed at him one day for finding a more efficient way to complete a task that wasn't"the right way," he broke down — and realized it was time to strike out on his own.Moore knew that he needed to"So he began to consider what he liked — and was already good at. Moore had"enjoyed numbers" since he was a child playing with multiplication machines. He was also familiar with navigating the tax system: As a teenager, he'd modeled for the Campbell Agency, which meant he'd had to file as an independent contractor.
"That's how I originally got involved with taxes," Moore explains,"because at an early age, I was self-taught: taxes, bookkeeping and write-offs, just learning all that jam.", to become a pro advisor. That designation allowed him to be listed in QuickBooks' directory and have business sent his way., he decided to get some official expertise in that area as well. In 2019, he became an enrolled agent — the highest credential the IRS awards.
But in those early days, it still wasn't enough to make ends meet."During that period, I experienced homelessness for a couple months," he says."It was very, very tough… I slept on the street two or three times, but most of the time I was either sleeping in my truck or at a friend's house."Moore, who"refuses to take no for an answer," wasn't willing to
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