In the US, TikTok Now is built into the main app.
The app has gained traction in the days following its release on September 18th. Analytics firm Sensor Tower tellsthat TikTok Now ranks in the top 10 social networking apps in 39 countries as of today and that it’s in the top 100 apps overall in 24 countries.
TikTok Now sends a notification to users once a day, prompting them to snap a photo or video within a certain timeframe to share with friends, and just like the ascendant BeReal, users can’t see what their friends have posted until they share their own content. TikTok adds a 10-second video feature — BeReal only allows still images — but otherwise, the two are nearly identical.
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