TikTok Owner ByteDance Continues Expansion Efforts With Music Streaming And Possible Rebrand

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TikTok Owner ByteDance Continues Expansion Efforts With Music Streaming And Possible Rebrand
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Despite its domination, ByteDance still has some obstacles to overcome.

reported Sunday that ByteDance is in talks to secure global licensing rights from Warner Music, Universal Music and Sony Music, the world’s largest record companies.

ByteDance’s still-unnamed music streaming service will reportedly cost less than $10 per month, undercutting monthly subscription fees charged by rivals Spotify and Apple, and will kick off with initial launch markets in Brazil, Indonesia and India., paid music subscriptions are mainly a Western phenomenon, while the most popular music apps in Asia are YouTube and Tencent’s QQ Music, both of which are free.

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