TikTok’s biggest legacy might be less about its current moment of world-conquering success, and more about how, by forcing social-media giants like Facebook to chase its model, it will end up liberating the social Internet.
that a U.S. State Department official e-mailed the company, urging it to delay planned server maintenance so as not to interfere with planned pro-democracy protests in Iran. For Twitter, however, arguably the most important event of 2009 was not these publicity bonanzas but the introduction of the retweet button. This tweak, originally intended to simplify the common practice of manually cutting and pasting the text of interesting tweets, ended up transforming Twitter.
Both Facebook and Twitter were built on the same general model of leveraging hard-to-replicate, large social graphs to generate a never-ending stream of engaging content, a strategy that proved to be robust in the face of new competition and incredibly lucrative. It’s why, last month, Meta, the parent company of Facebook, had a market cap of five hundred and sixty-two billion dollars, making it the world’s seventh most valuable corporation.
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