Tiffany & Co. is bringing new novelty this holiday. The New York-based jeweler has teamed with Hailey Bieber and The Andy Warhol Foundation for the Visual Arts on an immersive holiday campaign that sets a new paradigm for TiffanyAndCo traditions.
Hailey Bieber for Tiffany & Co.’s holiday campaign. Photos: Mario Sorrenti
The Warhol theme spills over to the jeweler’s store windows and in-store displays worldwide. Tiffany has also created limited-edition holiday product including bone china dishes, playing cards, ornaments and even its annual advent calendar — all bearing those archival Warhol sketches. “There’s a big plan around Andy Warhol,” Tiffany chief executive officer Anthony Ledru told WWD in Los Angeles last week at an event for the jeweler’s new Lock collection. “He was an illustrator in the ’60s for Tiffany’s. It was one of the first collaborations we had. It’s going to be about the magic of Andy Warhol in the stores on some of our facades. And the biggest thing ahead for Tiffany’s for next year is obviously the reopening of Landmark [the Fifth Avenue flagship].
“We wanted to honor Andy Warhol’s relationship to Tiffany & Co. this holiday season. By taking inspiration from the iconic greeting cards created for our clients in the ‘50s and ‘60s, we took a 360 approach that goes further than just the campaign.
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