Ticketmaster is preparing to sell tickets for Beyonce's first tour in six years in a different way, hoping to avoid a repeat of last year's Taylor Swift debacle.
Ticketmaster tweeted on Thursday that the demand to register for a chance to buy tickets for concerts in the nine cities in Group A, whose registration closed on Friday, exceeded the number of tickets by more than 800%. Second shows were added in seven cities, including Houston, Atlanta and Toronto.
"Most significantly, they are putting much fewer tickets into the market at a time. It's coming in three waves," Aswad said. The North American leg of Beyonce's tour opens in Toronto on July 8 and closes in New Orleans on Sept. 27, according to the Ticketmaster website. The first tickets go on sale on Monday.
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