Called F.a.e. — which stands for “for all, everywhere” — the brand launches Tuesday on the health membership platform’s website with 26 stockkeeping units across face, body and hair care.
itself, we’re launching four facial oils and facial wipes as well. We’re definitely eager to get into a full skin care routine, like having products for cleansing, toning, serums and treatments,” she added.
It’s Thrive Market’s first incubated brand entering the personal care category, but it has private label brands in food, home goods and supplements. “We see major value in being able to provide our own products on-site, so that is where we’ll continue to build out the F.a.e. brand,” McNerney said. “But our brand partnerships are always going to be a part of our strategy as well. We always try to find innovation, whether that be formats, ingredients or product types.
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