“In our experience, most smart creatives have strong opinions and are itching to spout off...'
down to earth, Amazon had built up a huge advantage in an area that should have been Google's to lose: cloud computing.Page and Brin had been focused on the cloud for more than a decade. They had built a sublime constellation of data centers around the world to power Google's own products like Gmail, a service that, for vast swaths of users, had normalized the idea of surrendering your data to a company's remote servers.
In 2015, Google embarked on a massive reorganization. Under a new parent company, Alphabet, moon shots and side projects would fall outside of Google, which would be more focused on making money. With Pichai as Google's new CEO, finding a new footing in China and cloud computing were among the company's priorities. One of Pichai's first moves, for instance, was to hire, a cofounder of VMware, a company that helped popularize an early version of cloud computing before the dotcom bust.
Li was right to be concerned about how Maven might be received, but the media was not the only group she had to worry about. When Google won the Maven contract in late September, the company opted not to say anything at all—even to its own employees. But it wasn't long before Liz Fong-Jones learned about Maven from a group of concerned engineers who had been tapped to lay some of the groundwork for it.
Google's HR department, for its part, was feeling inundated with policy violations across the spectrum. And according to Fong-Jones and her colleagues, the department was too focused on trying to appear even-handed. Employees had been reprimanded and even fired for criticizing Damore's memo using terms like “white privilege” and “white boy.” “Promoting harmful stereotypes based on race or gender is prohibited,” Google said in a statement about one such termination.
At TGIF that week, executives were ill-prepared for the blowback. One employee stood up and said she had left her last job because of ethical concerns around defense work. Brin told her that Google was different, because at least here she could ask questions. Whittaker's petition netted about 500 signatures that night and 1,000 the next day. It became a touchstone for a divisive, months-long internal debate, inflamed by Google's open culture.
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