If you have a profile on LinkedIn, the online professional networking platform, you may be experiencing gender bias and not even know it. Recruiters are more likely to click on male candidates profiles, than women. Here LinkedIn influencer Shay Rowbottom shares how women can overcome this.
If you have a profile on LinkedIn, the online professional networking platform, you may be experiencing gender bias and not even know it.conducted by LinkedIn in 2018 and 2017, found that recruiters are 13% more likely to click on a man’s profile than a woman’s. This is something organizations can address by removing key identifiers like names and photos from candidates’ applications and disabling the option to view candidate photos on LinkedIn Recruiter.
To support women with standing out and accessing career opportunities through LinkedIn, Rowbottom shares three ways to create valuable content and build an online presence.According to Rowbottom one of the biggest mistakes people make on LinkedIn, is poorly communicating what they do. When someone views your page, they need the right information to be able to quickly establish your purpose and capabilities.
To get started Rowbottom recommends evaluating your profile page to determine if it clearly communicates not only what you do but also how new connections can contact, follow and engage with you.When it comes to creating video content, most people feel uncomfortable with putting themselves out there but Rowbottom argues that this is really the impostor syndrome at play. “You have a wealth of knowledge to share. You have valuable wisdom.
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