Vivek Bhaskaran is founder & CEO of QuestionPro, a global provider of online research and surveys software. Read Vivek Bhaskaran's full executive profile here.
Launching a new project or initiative is a challenging endeavor that requires a careful balance of various components.
Any—and every—new initiative needs to be aligned with your North Star. Otherwise, why do it? Start by challenging yourself, or your team, to prove how the outcomes of the proposed initiative are aligned with the North Star and advance the company on that journey. Too many times teams and companies look only at the costs of success. They set aggressive goals, project funding needed to achieve them and run analyses with the assumption of success. They make the pitch to you based on what you need to invest.
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