Denver’s economy thrives on a mix of established industries like cannabis and sports, along with unique attractions like Red Rocks Amphitheatre.
Denver continues to benefit from three unique areas: cannabis, sports and unique attractions like Red Rocks Amphitheatre, generating billions in revenue and attracting visitors.
And the Red Rocks Amphitheatre venue generates $717 million in regional economic output annually and attracts out-of-state visitors who spend over $300 million in the area.A concert venue built into a natural rock formation outside of Denver, CO Despite being a national trailblazer since 2014 — when it was the first state to legalize recreational marijuana — the Centennial State's cannabis industry has been experiencing a significant decline following the pandemic.a 24% drop in Denver's cannabis revenue compared with 2021. Despite this dip, Polis told CNBC that he remains optimistic about the future of marijuana.
Denver's professional sports scene is also a major revenue generator. The city's four major league franchises — the Broncos, Nuggets, Rockies and Avalanche — collectively raked in a whopping A long list of famous artists have graced its stage, from the Beatles to Billie Eilish, while others like U2 and Stevie Nicks have filmed concerts there. Even during the tough times of the Covid-19 pandemic, the entirely outdoor venue broke records in 2021, becoming the world's most-attended concert venue, according to Billboard Magazine.
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