What happens when Facebook fires up its growth machine for Threads?
The core difference between Threads and fellow Twitter wannabes like Mastodon isn’t just that the former hails from a Big Tech crown jewel while the latter are small, decentralized upstarts. It’s that Threads is pursuing an entirely different goal.
It’s a place to hang out because you cherish the content and company—maybe, if you will, a type of online neighborhood bar where everybody knows your name. Nothing pushed in your face as being “For You,” no probing into your browsing and interests so some corporation can sell you an offer you can’t refuse, just vibes.
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