In the aftermath of the Club Q shooting, tens of thousands of merchandise orders poured into Atrevida Beer Company, which typically only carried enough merchandise for their storefront.
COLORADO SPRINGS, Colo. — Five people were killed and dozens more injured in the November 2022 mass shooting at Club Q, a LGBTQ+ bar in Colorado Springs. The entire Fierro family was at the club that night.
“It was a blessing, right. But then it became kind of a hard thing for us to manage because we've never dealt with that quantity or that amount of stuff," Fierro said. “It's not stuff we make, so I couldn't just ramp up production. I was like, 'I have no idea where to find it.'” Jess handles the website for Atrevida Beer Company, which she shut down in spring 2023 because of the volume of orders they received. Since then, she has been working to locate a supplier who can handle the number of orders and ship them, but it proved difficult.
“I'm no millionaire. I understand the value of a dollar. And I know when people put their money in, and they said, 'Hey, I want a t-shirt.' They expect a t-shirt, and that's what we're trying to do," Rich said."But it was hard going from, 'We were in a shooting as a family, as a business, as everything around us,' and then, 'Let's just start making money again.' It was very hard for us to transition.
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