‘Thor: Love and Thunder’ scores franchise best debut

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‘Thor: Love and Thunder’ scores franchise best debut
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Four movies in, Thor is still bringing the hammer down at the box office.

“Thor: Love and Thunder” earned $143 million in its opening weekend in North America, according to studio estimates Sunday. It’s a franchise best for the God of Thunder and another success story of the summer 2022 box office season.

The Thor franchise has grown with each subsequent film, which is both a rarity in franchise filmmaking in general but also not uncommon for those of the Marvel variety. The first film opened to $65.7 million in 2011, followed by $85.7 million for “The Dark World” in 2013 and $122.7 million for 2017’s “Ragnarok.” Waititi, who also directed “Ragnarok,” is widely credited with rejuvenating the series, infusing it with humor, irreverence and leaning into larger-than-life metal aesthetics.

And yet, it’s noteworthy that “Thor: Love and Thunder” isn’t even the biggest Marvel opening of the year. That title is held by “Doctor Strange in the Multiverse of Madness,” which debuted to $185 million in early May on the heels of the box office phenomenon that was “Spider-Man: No Way Home.” In limited release, the documentary “Fire of Love” launched this weekend in three locations and made an estimated $22,328, while Claire Denis’ “Both Sides of the Blade” earned $25,000 from four locations.

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