Onsloe produces made-to-order clothing from limited-edition fabrics—and takes steps to keep them out of landfills.
About half of Onsloe’s assortment will change season-to-season, and existing rolls of fabric may be utilized in new styles. In the instance that Onsloe finds itself with a little extra fabric on its hands, the brand will attempt to use it in any way that it can. As an example, Bengtsson describes using surplus shirt fabric to produce pajamas.“Instead of taking a markdown and getting rid of them, we still use it to make affordable pajamas,” he says.
In addition, Onsloe hopes that its customers won’t throw their garments away. To help avert this, the label has instituted a three-year “wear-no-tear” warranty, which allows customers to ship back garments that have suffered from typical signs of wear—such as spots or busted seams—for repair at no expense to the client, other than the cost of initial shipping.
But in the instance that one of its garments is facing the landfill, Onsloe would prefer to be its final destination instead. Via its “take-back” program, clients can contact customer service to receive a shipping label to send the garment back to its maker. Bengtsson, a longtime vintage lover, hopes that the retired garments can be re-used to produce one-of-a-kind pieces.
“Instead of throwing this away, I make a new jacket, or I make a new shirt, or a laptop cover,” he says. “Whatever it is, it deserves to live another life.” As the brand is only in its infancy, it may be a few years until the take-back program bears fruit. But for now, it may mean that one less shirt or sweater sees the landfill, and for Onsloe, that seems like reason enough.
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