There are lots of companies just capitalizing on Pride and doing the least, but not these ones
Rainbows are everywhere rn. It’s June, which means just about every major fashion and beauty brand is releasing Pride-themed merchandise to show their support for the LGBTQ+ community—and, let’s be honest, to cash in on the ~hot new trend~ of inclusivity. Whether you call it rainbow capitalism or you’re talking about the corporatization of Pride, which is an even broader problem, it’s… not great.
That said, there are some big brands out there who’ve gotten the message and are actually trying to contribute. And some of them are making seriously bomb stuff. So, we’ve sifted through the many Pride collections to find our absolute faves from companies that donate as much as possible to queer organizations. Most of our picks are giving 100% of the proceeds away, and that’s something we can get behind.
The Pride Merch Giving The Most Back TO LGBTQ Communities 1 / 8 Pride merch giving back: Club Monaco Half the proceeds from Club Monaco's Rainbow Logo Sweatshirt are going to the Stonewall Community Foundation, which helps fund hundreds of LGBTQ non-profits like the Translatina Network. Rainbow Logo Sweatshirt, $98.50, clubmonaco.ca12 Queer Women Talk #Pride
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New York subways celebrate Pride Month with new 'Pride Trains' and MetroCardsTo mark 50 years since the Stonewall uprising, New York's Metropolitan Transit Authority has put its own Pride logos on 50 train cars across the city and is releasing limited-edition Pride-themed MetroCards
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Taylor Swift gives surprise Pride Month performance at the Stonewall InnTaylor Swift gave a surprise performance Friday night at the Stonewall Inn and wished the crowd at the site of the LGBTQ rights landmark a happy Pride Month.
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Taylor Swift Wishes NYC's Stonewall Inn 'Happy Pride' at Surprise SetEarlier this month, Taylor Swift spoke out in support of the Equality Act, which is designed to protect LGBTQ people from discrimination. Early Friday (June 14), she followed it up with 'You Need to Calm Down,' which shouts out GLAAD, references a man in a gown and tells homophobes that screaming and 'shade never made anybody less gay.' And on Friday evening, Swift appeared at Stonewall Inn for a surprise performance at a Pride celebration event put on by AEG and Stonewall Inn.
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