This Starbucks item is the perfect belated Christmas gift!
) or the equally coveted Christmas merch, the chain presents itself as the natural destination for treats once December rolls around. Another festive reason many customers turn to Starbucks during the holidays? It's a popular destination for Christmas shopping.
According to the chain, one particularly popular stocking stuffer is the Starbucks gift card. So popular that the company expects to earn a whopping $3 billion from the sales of gift cards this holiday season, according to . That's a whole lot of lattes and Reindeer Cake Pops that Americans will be gifting to each other this year.There are several reasons why a reloadable Starbucks Card seems like a perfect gift. For one, it's an easy solution for last-minute gifts. The company anticipates that its gift cards will be most in-demand on Thursday—two days before Christmas.
For Starbucks, the dollars loaded on gift cards equal major sales and are an important pillar of the business. In its latest fiscal year, the chain earned $12.6 billion in gift card sales, including new activations, reloads, and loyalty program points which are earned twice as fast via these preloaded cards. Moreover, those customers that forget to use up all of their preloaded cash are directly adding revenue dollars to the chain's bottom line.
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