“We created this camera around the idea of experimentation,' said Ignacio Germade, Polaroid's chief design officer.
How does it connect analogue with digital photography?
This camera is 100% analog. Light enters through the lens and it is projected directly onto the film. What we are doing differently is combining digital technology with analog photography. It is to provide better control over the shutter speed, aperture and flash. We have created a new version of the Polaroid app to enable extra features such as light painting, portrait mode or full manual control.We created this camera around the idea of experimentation.
Nadja Sayej is an arts and culture journalist based in New York and Paris, France. Originally from Toronto, she has lived in New York and Berlin, writing for TheNadja Sayej is an arts and culture journalist based in New York and Paris, France. Originally from Toronto, she has lived in New York and Berlin, writing for The Guardian, The Economist and The New York Times.
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