Hired as customer service reps, these freelancers were instead tasked with luring in the lonely and lovestruck through a network of dating and hookup sites.
Most of the users gain access to the dating sites by buying “coins.” The smallest costs €10 , the largest €800. Overall, the user pays roughly €2 per message to a virtual. The sites collect detailed information about users, building profiles that help the freelancers maintain the fiction. These contain their living arrangements, details about their family and marital status , and other personal details.
Once a user is hooked in the conversation, the aim is always to stretch out the talking phase. “If a New York user asks to meet up with your virtual, the freelancer is to say ‘let me check my schedule and let you know,’” says Liam, even if you are writing from Budapest. If the user asks to move off to a free messaging app, the freelancers must write through the virtuals “I prefer to stay in here until I know you better” or “I feel safer on this app until we are better acquainted,” and so on.
WIRED discussed vDesk’s business model with Volkan Topalli and Fangzhou Wang, who research romance fraud and criminology at Georgia State University’s evidence-based cyber security research group. “It’s possible this falls under romance scamming, what do you think?” Topalli says. “I’m not sure, but wow the system is efficient,” says Wang, “in any case, it’s like the owners are trying to cover their backs with the T&Cs.
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