The climate emergency is a creative one. Advertising and marketing is either part of the problem or the solution. Your future creative talent and the next generation of consumers understand this better than anyone else. Will they forgive you for selling destruction?
each committing to reveal their revenue by client industry sector – including revenue from high-carbon clients.It’s a start, and I’m proud to have helped instigate it. The next steps will be harder. Thankfully, we do have a clear route to follow – and it starts with what happened in the century after Bernays smoking campaign.
Growing numbers of advertising/marketing/PR and creative agencies will commit to refuse briefs from oil, coal and gas. Not least because the very best individual creatives will withdraw their talent from destruction.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Towards Net Zero: How Business is Rising to the ChallengeA new report by Newsweek Vantage finds three-quarters of major companies are aiming for netzero emissions, with climate-related impacts the strongest driver: bsr19 ENGIEgroup
Baca lebih lajut »
The Celebrity Wellness Routine to End All Celebrity Wellness Routines'I also have an alkaline water filter so I can pick the pH of our water. There’s a lot of research on that — you don’t want to be going too alkaline because you do need a little stomach acid to digest your food'
Baca lebih lajut »
7 ways you can help combat the climate crisis following the global strikeSo you went to the strike, now what? Here's how you can keep fighting for climate justice.
Baca lebih lajut »
A Week With Two Starkly Opposite Perspectives On The Climate’s Economic ImpactWhile thousands march in the streets to insist on action to address climate change, and presidential candidates present solutions, the Trump administration reverses environmental protections and denies climate change.
Baca lebih lajut »
How To Join Greta Thunberg's Fight Against Climate Change'People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction. And all you can talk about is money and fairy tales of eternal economic growth. How dare you!'
Baca lebih lajut »
Teenager Thunberg angrily tells U.N. climate summit 'you have stolen my dreams'Teenage climate change activist Greta Thunberg on Monday opened the United Natio...
Baca lebih lajut »